Leopoldo Metlicovitz, Vintage Poster Artist

Biography: Leopoldo Metlicovitz was born in 1868 in Trieste, then part of the Austro-Hungarian Empire, but annexed by Italy following the First World War. His family was of Serbian ancestry. He died in 1944. He spent 14 years as an apprentice for a printing firm in Udine, Slovenia, before moving to Milan in 1891 to design posters for the Ricordi printing house in Milan in 1891, working under Adolfo Hohenstein (1854-1928). Shortly thereafter he was promoted to be their technical director, and then took over as artistic director when Hohenstein left. Metlicovitz was instrumental in helping to develop Ricordi's trademark style, which has been referred to as "Bourgeois Realism." One of the artists working under him at Ricordi was fellow Triestian, Marcello Dudovich (1878-1962), whose style is clearly influenced by Metlicovitz. Other artists who worked for Ricordi included Leonetto Cappiello (1875-1942) and Achille Mauzan (1883-1953), who formed a bridge from the Art Nouveau/Belle Epoque to the Art Deco style. Following 1915, he focused primarilty on painting, primarily landscapes and portraits. Click any thumbnail to view a larger version or make a purchase.

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